We rebuild the Marketing/CX capabilities your team actually uses — purpose-built with agentic AI, hosted in your AWS environment, fully under your control.
Interactive Cost Calculator
Save $5,361,893 over 5 years
Based on build estimate of $300K–$700K
Current Cost with Adobe Experience Cloud
- Annual license$720,000
- Implementation (Year 1)$1,800,000
- Annual maintenance$129,600
- Annual integration$75,000
- Annual escalation rate10%
- 5-year projected total$7,361,893
Moonshot Alternative
- One-time build$300K–$700K
- Annual AWS hosting$180,000
- Annual AgentOps$120,000
- 5-year projected total$2,000,000
What You're Really Paying For
| Feature | Used by Most Teams? | Agent-Replaceable? |
|---|---|---|
| Campaign Management | ||
| Email Marketing | ||
| Analytics & Attribution | ||
| Content Management | ||
| Personalization | ||
| Journey Orchestration | ||
| Customer Data Platform | ||
| Adobe Sensei AI |
Most enterprises use 4 of 8 features but pay for all of them.
What We Build Instead
Campaign Orchestration Agent
Plans, launches, and optimizes multi-channel marketing campaigns
Content Personalization Agent
Delivers personalized content experiences based on user behavior and segments
Analytics & Attribution Agent
Tracks campaign performance, attribution models, and conversion analytics
Email Automation Agent
Manages email sequences, A/B testing, and deliverability optimization
Customer Journey Agent
Maps and orchestrates customer journeys across all touchpoints
Built on AWS
Key Differentiators
- Runs in your VPC — no shared tenancy
- Data stays in your environment at all times
- Full audit trail for every agent action
- Policy-as-code governance and compliance controls
TCO Comparison at 1,000 Users
| Adobe Experience Cloud | Moonshot | |
|---|---|---|
| Year 1 Total | $5.4M | $800K |
| 3-Year Total | $9.5M | $1.4M |
| 5-Year Total | $14.4M | $2M |
| Ownership | Vendor-owned | You own it |
| Runs in Your VPC | No | Yes |
| Annual Price Increases | 10%+ | $0 |
| Customization | Limited / expensive | Unlimited |
| Compliance | Vendor-dependent | Your controls |
| Exit Cost | High | $0 |
Migration Timeline
Discovery
Audit current usage, integrations, and data flows. Identify the features your teams actually use.
Design
Architect the agentic replacement. Define agent boundaries, data models, and AWS services.
Build
Develop, integrate, and iterate on the purpose-built solution in your AWS environment.
Test & Cutover
Parallel run, data migration, user acceptance testing, and production cutover.
AgentOps
Continuous monitoring, optimization, and evolution of your agentic applications.