Gen AI in digital advertising enhances the effectiveness of ad campaigns by automatically generating and optimizing ad copy for various platforms, including social media and search engines. By integrating with marketing platforms, competitor analysis tools, and audience insights, these AI-powered ad generation tools ensure that ads are engaging, high-converting, and tailored to the right audience. This approach not only generates multiple ad variations for A/B testing but also optimizes ad copy based on audience demographics and engagement metrics, increasing click-through rates (CTR) and conversions with data-driven adjustments.