The Challenge
Broughton Partners was struggling to extract insights from their disparate data silos and the ability to answer business questions such as, ROI on a recent marketing campaign. They lacked a centralized data strategy which hampered their ability to leverage advanced analytics and machine learning. To address these issues, Broughton Partners was looking for a partner to define and execute a cloud-first strategy and improve visibility into business KPIs by leveraging their data effectively. With the insights generated from data, Broughton Partners can invest in the highest ROI campaigns, understand the market and customer needs better, save costs, and optimize their operations efficiently.