Gen AI in personalized product recommendations enhances customer shopping experiences by analyzing purchase history, browsing behavior, and demographic data to deliver tailored product suggestions. By integrating with e-commerce platforms and CRM systems, these AI-powered recommendation engines improve customer satisfaction, increase conversions, and boost upselling opportunities. This approach not only provides tailored product recommendations based on customer behavior but also increases sales by optimizing upselling and cross-selling strategies, enhances the customer experience with relevant and timely suggestions, reduces decision fatigue by offering curated options, and improves conversion rates and average order value.