Gen AI in pricing strategies enhances business competitiveness by analyzing real-time market data, competitor pricing, and customer behavior. By integrating with e-commerce platforms, booking systems, and customer databases, these AI-powered pricing engines enable businesses to personalize pricing, optimize promotions, and maximize both profitability and customer satisfaction. This approach not only adjusts pricing dynamically based on market demand and competition but also personalizes promotions to align with individual customer preferences, enhancing the customer experience and reducing manual effort in pricing strategy adjustments.